(220 characters)
How does the advisor help clients – Key Takeaways:
Facts and Insights:
BETTERMENT is an online financial advisor that helps clients manage their investments and reach their financial goals. Through their intuitive platform, they provide personalized advice and automated investment management services.
BETTERMENT also offers clients a variety of financial services, including retirement planning, college savings, and investment management for taxable accounts. They primarily serve individual investors.
BETTERMENT has been in business since 2008 and has over $19 billion in assets under management. They also have a team of over 200 advisors available to assist clients with their financial needs.
Assets Under Management, Number of Advisors and Time in Business:
| Year Founded | Assets Under Management | Number of Advisors |
|---|---|---|
| 2008 | $19 billion | 200+ |
Financial Services Offered:
- Retirement Planning
- College Savings
- Investment Management for Taxable Accounts
- Automated Portfolio Rebalancing
- Tax Loss Harvesting
Client Types:
BETTERMENT primarily serves individual investors. They also offer services to small businesses through their Betterment for Business platform.
Fees & Compensation:
BETTERMENT charges a 0.25% annual fee for their digital plan and a 0.40% annual fee for their premium plan, which includes access to certified financial planners. They do not charge any trading fees or commissions.
Background:
BETTERMENT was founded in 2008 by Jon Stein and Eli Broverman in New York City. They are a registered investment advisor with the Securities and Exchange Commission and have over $19 billion in assets under management.
Financial Advisor Disclosures to Know:
BETTERMENT operates under a “fiduciary standard,” meaning they are legally required to act in their clients’ best interests. They also have a clear fee structure and generally only make money through their advisory and management fees, rather than through commissions or selling products.
It’s important to note that as with any investment, there is always a risk of loss, and past performance is not indicative of future results. BETTERMENT’s investment recommendations and strategies may not be suitable for all individuals, and clients should carefully consider their personal financial situation before making any investment decisions.